CRM CAMPAIGN MANAGEMENT

  • Collecting and analyzing customer data
  • Using CRM systems to manage relationships
  • Developing new ways to meet customers’ needs
  • Handling customer complaints
  • Overseeing the interactions between customers and key teammembers, such as Customer Service Representatives
  • Creating and executing retention campaigns
  • Developing marketing campaigns to attract new customers
  • Collaborating with sales, marketing, customer service, and operations teams to improve the customer experience
  • Analyzing data to inform business development and campaigns
  • Driving CRM initiatives and overseeing the execution of campaigns
  • Acting as a liaison between the IT and CRM team to identify consumer segments to be targeted for campaigns
  • Partnering with different stakeholders to keep them informed about upcoming data management initiatives
  • Maintaining and improving data management processes and accuracy
  • Working with IT to manage CRM systems and data warehousing 

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